Firefly Tonics

Firefly Tonics produce fruit juice drinks with added herbal extracts. The range includes a number of functional drinks that feature botanical extracts mixed with fruit juices. In 2008 the company launched "Firefly Water" - a naturally low-calorie spring water drink with antioxidant-rich teas. Firefly was founded in 2003 and are sold in 40 countries, particularly in top hotels, delicatessens, food halls and health-food shops, with sales to date of 11 million bottles.

Firefly wanted a site with better ‘walk through’ navigation, a more sophisticated up-to-date look, more interactivity, more depth and with the facility for them to update directly. It needed to look simple and natural, sophisticated, intelligent, upbeat and involving.

Splitting the site content into 'elements' which can be arranged in a variety of layouts gives the site a very distinctive style, and is far away from the boring template layouts that most sites use. The background gives the site a warm and upbeat feel. This is something that could be easily changed to sand, grass, or such like that will keep the site looking fresh.

The site is built using the Typo3 Content Management System, and makes it easy for Firefly to update directly. We built custom 'wizards' to easily make the different types of content: accordians, flash slideshows, roll-over teasers etc. Equally, the layout can be easily changed.
We also built a Competition System, which allows users to upload their own images and view them on the bottle of their choice. More recently we developed this to have video functionality feeding from YouTube.
"I've been getting nothing but enthusiastic responses to the website! Really well done on an excellent job." - Harry Briggs | Founder Firefly Tonics