Sector
EducationWhat we did
Narrative Development, Visual identity, Creative Web Design & UI, Web Development, SEO, WordPress Customisation & Training
Showcasing Ardingly’s focus on the individual through a vivacious brand narrative and website design.
Ardingly is a world-class educational institution based in West Sussex, spanning a prep and senior school.
A long-standing client since 2018, we were delighted to win a competitive process for the second time to produce a fresh new site. This time however, we were given the opportunity to evolve the visual identity and brand narrative too.
Over the years, Ardingly College have built their brand around helping children to be ‘World Ready’, teaching them to develop aptitudes and skills in order to thrive in a world disrupted by new technologies and attitudes.
To develop this further, we crafted a new narrative and visual identity centred on the key theme of ‘Every Student, Every Future.’ to showcase the individual attention and bespoke experience that is provided to each Ardingly pupil. We translated this into two distinct websites for the prep and senior schools, each featuring a dynamic and immersive homepage scrolling experience. Whilst each website shares a cohesive structure and look and feel, we ensured that each site is distinct and unique through easy to update content and additional bespoke design elements.
The new slogan of ‘Every Student, Every Future.’ is reinforced through a clever scroll based transition where the slogan animates into a longer paragraph, drawing the user in and ensuring they consider the wider meaning of the slogan.
The colour palette of orange, brown, green and blue is surprising and unexpected for a school, helping Ardingly stand out in their sector and showcasing their distinctive and original personality.
Ardingly now have two beautiful and vibrant websites that perfectly express and symbolise their mission and values.
These sites are also strategically designed to drive users towards specific action-based goals. Key internal pages, such as Admissions Process, Book a Visit and Working at Ardingly, exemplify the intuitive and seamless user experience that permeates the entire site.
