Magento CMS – What is Magento? – eCommerce Content Management System

A creation of Varien, Magento is yet another fast emerging ecommerce script, an open source CMS that uses MySQL and Zend PHP databases. A feature rich platform it gives the online merchants the leverage to control the look, content as well as functionality of the ecommerce site they own. Coming in with a highly intuitive administrative interface, it facilitates great search engine optimization, powerful marketing as well as catalog management tools so that the online merchants have the unprecedented power to create or edit sites that best suit their business needs that are unique from one another.

Open source CMS are very much essential in today’s competitive world because the owners can have control over the quality and security they are offering on the site and thereby reduce the costs too. This is indeed a platform that unfurls a lot of innovation for the online merchant along with increasing the scalability and agility with which things can be accomplished.

Magento open source CMS platform offers increased control in terms of merchandising to promotion and much more, an increased return on investment which leads to increased growth. There are various editions available in Magento and so you could opt for the one that best fits your requirements. With this system not only will your customer service be elevated but your order management too gets extremely easy.

If yours is an ecommerce store, then it should cater to a wide audience that covers international clients too. Magneto features allow for the same through the international support it offers the online merchants through multilingual options and support for multiple currencies. Being accessible through various browsers is highly essential so as not to miss out on potential clients. Magento is iPhone optimized and so one need not be apprehensive that they would miss out on clients who are always on the move.

Catalog browsing and catalog management is extremely easy with this intuitive tool and when you integrate this into Google Analytics account, you could easily analyze the behavior of customers on your site which could lead to further optimization of the site to achieve better results. Advanced product browsing with multiple images per each product and search engine optimization option will help achieve greater optimization for your website so that you reach your target audience easily.

With Magento one could make use of numerous promotional tools for their business, through flexible coupons with the ability to restrict the same to customer groups, stores, time periods, categories and products. Magento is indeed an ultimate e-commerce solution for incredible growth!

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