Farm Africa
Farm Africa is a leading charity that works with smallholder farmers and small businesses in eastern Africa to unlock the transformative potential of sustainable and effective agriculture.
As part of The Web Kitchen’s focus on making a positive impact, we have one charity project at a time which we offer at a 50% discount. Farm Africa’s fantastic reputation and impressive track record of impact meant they were an outstanding option for our 2024 charity project.
We also saw the opportunity to make a huge difference to the charity by transforming their visual identity, narrative, communications and website, all with a view to increasing donations.
The project concluded with the launch of the site in August 2024 and early signs are that the impact of the project could be even greater than hoped for.
What we did
Design, Development, SEO, CMS, Mobile Website
Sector
Not-for-ProfitBuilding a vibrant and powerful visual identity for Farm Africa was a key aim for this project to give us the perfect foundation for the website. We crafted a colour palette that reflects the vibrancy of African culture, the positivity of Farm Africa’s mission, and the rustic nature of their work in agriculture. The icons that derive from their logo are used to create patterns which bring life and energy to the brand. These patterns are then animated on the website to add personality.
Matt Handley, Creative Director at The Web Kitchen
